Editorial policy
Sources
We prioritise official sources, technical sheets and data submitted by producers. Pet stores and marketplaces are secondary sources.
Reviews
Every new or corrected profile is checked for data, claims and sources before it is made public.
Independence
Scores cannot be bought and do not depend on advertising or affiliations.
Corrections
Producers can report errors, but every public change goes through a new review.
Images and materials
Product images are used to make profiles recognisable and are linked to traced sources or reviewed submissions. If there is an error, an update or a justified removal request, the profile goes back into review.