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Concept for Life + / Free! *
DryAdultComplete foodChecked profile

Concept for Life

+ / Free! *

Concept for Life + / Free! * is a dry food for adult dogs. Bowlumo compares ingredients, nutrition values, price and available sources without turning the score into a clinical recommendation.

71

good

Technical score 0-100

Indicative price

6,29 €/kg

Estimated average price

This is not a source price for the single product: it is a catalogue/category estimate to replace with sourced prices. Price does not affect the score.

Last updated

2026-06-05

Verification

Checked profile

Reliability

58/100

Editorial summary

Product story

In brief

Concept for Life + / Free! * is a dry food for adult dogs, classified by Bowlumo as complete food. The profile scores 71/100, a good level based on available label data, sources and declared values.

What stands out

The most relevant positioning is linked to non-clinical nutrition coherence and label completeness. Ingredients and analytical constituents are available and allow comparison with similar products. The ingredient list does not allow an immediate reading of the first characterising element.

Values to read

From a nutrition reading, the label declares 27% Protein, 10.8% Fat, 6% Fibre. These values help compare it with products in the same category.

Keep in mind

This is not an absolute judgement and not a clinical recommendation. Points to evaluate: Some data should be checked again against updated sources or similar products; An official source is not always present: verify on the producer website when possible; Price/kg is estimated from Bowlumo catalogue averages: it should be replaced with a price found for the individual product. For a dog with no known conditions, this page can be a useful starting point for comparing similar alternatives.

Main strengths

  • Ingredients and analytical constituents are available in the retailer sheet
  • Declared ingredients are readable in the product profile
  • Analytical constituents are available for non-clinical nutrition comparison

Points to evaluate

  • Some data should be checked again against updated sources or similar products
  • An official source is not always present: verify on the producer website when possible
  • Price/kg is estimated from Bowlumo catalogue averages: it should be replaced with a price found for the individual product
Key data
Bowlumo categoryAdult dog dry food
FormatDry
Life stageAdult
Food typeComplete food
VerificationChecked profile
Reliability58/100
KcalNot available
Pack sizenot available
Score table
Raw material quality49/100
Nutrition coherence100/100
Ingredient clarity56/100
Label completeness86/100
Source reliability58/100
Claim safety80/100

Final score: 71/100

Bowlumo European Evidence v1.2 score: 71/100. The score is calculated from available data and combines Raw material quality 49/100, Nutrition coherence 100/100, Ingredient clarity 56/100, Label completeness 86/100, Source reliability 58/100, Claim safety 80/100. Price is shown separately and does not affect the score.

Are you the producer?

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